Bill Hatling is a Certified Brand Strategist, a title that has been achieved by only a hand full of brand consultants in the U.S. via the Brand Strategies Institute. As a Certified Brand Strategist, he has gained the knowledge and training to help communities, cities, universities and businesses identify their unique distinctions and understand how to communicate them in order to attract, promote, and develop communities and business, internally and externally.

Bill is a partner of HatlingFlint Communications in St. Cloud, MN. With an educational background in design, business and printing, he has held many positions in the advertising industry over the years. As an account executive with another advertising agency, and later as the National Marketing Manager at Sterner Lighting Systems in Minneapolis, Bill learned that offering good creative is only one of the requirements necessary in the advertising agency business. Bill has gained the perspective of both a client and an account executive and he understands what is needed to develop and execute initiatives involving branding and communications.

To learn more about Certified Brand Strategists you can visit http://www.brandestablishment.com